Client: Regional Psychology Council of Ceará (Conselho Regional de Psicologia da 11ª Região – CRP11)
Briefing: Since 2013, the Regional Psychology Council of Ceará (Conselho Regional de Psicologia da 11ª Região – CRP11) was struggling with its corporate identity. They needed a new brand identity to express their corporate and culture vision. The headboard briefed they need a brand that expressed Ceará’s regionality, so rich and full of nuances. With that in mind, I came up with this concept that was embraced by the headboard right away and became its new Corporate Identity.
In this project, my responsibilities were:
✔ Creating the visual concept and all its graphic assets
✔ Building the brand guidelines
✔ Designing launch-ready materials for social campaigns and corporate presentations
Briefing: LazyCat was found in 2017, when its CEO Renato Silveira decided to enter the pet’s lovers niche. His core value was to provide cat’s well-being by offering a range of products directed to them. Its main product is a cat hammock. Silveira reached me to help him build the brand so it could express what his business’ niche was about. In this project, my responsibilities were:
✔ Creating the visual concept and all its graphic assets
✔ Building the brand guidelines
✔ Designing launch-ready materials for digital and printed medias.
Briefing: By 2020, before pandemics hit, Mr Pessoa and Mr. Ramos were already operating their martial arts business in Dublin. However, they wanted to rebrand their jiu jitsu academy, formerly called André Ramos BJJ Academy, in order to attract new students and enhance their brand equity. They reached me to help them rebrand the academy as they wanted it to have a new name and new visual.
In this project, my responsibilities were:
✔ Naming
✔ Creating the visual concept and all its graphic assets
✔ Building the brand guidelines
✔ Designing launch-ready materials for digital and printed medias.
Briefing: Mara Balmer is a Brazilian tour guide whose business operates in the Netherlands. She was starting out her tourism business when she reached me to help her build a brand that would translate her job but also with a hint of affection. We worked on the naming together and we came up with “Holanda é Mara”, which would translate to “Netherlands is mar(a)velous”.
In this project, my responsibilities were:
✔ Naming
✔ Creating the visual concept and all its graphic assets
✔ Building the brand guidelines
✔ Designing launch-ready materials for digital and printed medias.
Briefing: Get Your Visa is an Irish registered company established in 2017 that specializes in Work Permit Visa Applications – Employment Permit Applications for non-EEA nationals entering the Irish job market, with over 130 successful cases. They approached me over 1,5y ago looking for a professional that could manage their social media platforms so they could focus on assisting their clients. By the time we started, they had over 1,3k followers. By May/2022, they reached 6,4k followers purely organic, focusing only on strategic content creation and a cohesive design system.
In this project, my responsibilities are:
✔ Strategically planning social media content
✔ Designing digital assets for social media platforms.
✔ KPI reporting and traffic results measuring
Briefing: King Nutrition is a Sports Nutrition store located in Dublin – Ireland, specialized in supplements and vitamins. They have been in the market for over 2y now. In the very beginning, when they were still planning to open their physical store, they reached to me looking for a professional approach to their business social platforms so they could attract more clients and increase their client’s portfolio.
In this Project, my responsibilities are:
✔ Creating and implementing Social Media Marketing campaigns.
✔ Strategically planning social media content
✔ Designing digital assets for social media platforms.
✔ KPI reporting and traffic results measuring
✔ Managing Customer Relationship.
Ms. Mendes is from Brazil and she is an official tour guide in NYC for over 10 years. She came to me looking for a professional approach to her business social media platforms so she could attract more clients and increase her client’s portfolio. When we started collaborating, Ms. Mendes had nearly 5k followers. By May/2022, she reached 10,9K followers entirely with an organic content strategy and an appealing design.
In this Project, my responsibilities are:
✔ Strategically planning social media content
✔ Designing digital assets for social media platforms.
✔ KPI reporting and traffic results measuring
✔ Managing Customer Relationship.
Briefing: Ouvidor wanted to grow its ranking on Google by doing organic content. The intention was to be more easily found by its customers and also enhance its reputation. Before writing the article, we did a keyword research in order to check what words would work better SEO-wise and optimize our results. The main theme of each article was previously determined by the CEO and then I created content based on the suggested themes.
Articles written:
✔ Sergio Rodrigues, o artista que amoleceu o coração dos amantes de Design
✔ Dica do Ouvidor: como cuidar dos seus móveis e peças de design da maneira correta
✔ À mesa com Jader almeida, o arquiteto que conquistou a indústria moveleira
✔ Conheça a Coleção “Natural” Ouvidor, móveis assinados por designers brasileiros
Briefing: I and 4 more colleagues founded Ceará Criolo back in 2018 because we concluded there was a gap in the local mainstream media for the African-Brazilian agenda; a vehicle where black population felt represented and the protagonist of their own stories. That’s the main reason we created Ceará Criolo. In our web page, we publish daily content that addresses African-Brazilian population in any manners.
Besides writing relevant content, in this project I am also responsible for:
✔ Making sure all content published has a good SEO rate, which includes optimizing keywords and implementing other techniques to enhance SEO’s index
✔ Providing basic support for WordPress, including updating the data and some basic HTML/CSS-related tasks
✔ Layouting printed and digital graphic arts
Briefing: Conceived by Quitanda Soluções Criativas, Elos Festival is an annual and entirely free event that takes place in Fortaleza (Brazil) and every year brings a different thematic. The 2021 edition brought a concept of “Art, culture, sustainability, sports, social responsibility and entertainment”. It was a two-days event that hosted different kinds of attractions: theatre, concerts, dance performances and sports competitions.
In this event, I was responsible for:
✔ Strategically planning all content for social media within a timeline
✔ Creating all copywriting on social media
✔ Managing social media by responding and interacting with participants
✔ Measuring results by tracking social media KPIs
Client: Vitrine Tecnológica – Universidade Federal do Ceará
Briefing: As a way of giving more visibility to the technologies and patented products which resulted from research conducted at the institution, with potential industrial and commercial application, UFC Inova (a department inside the university) through its Intellectual Property Director reached to me to help them design their Online Technological Showcase (Vitrine Tecnológica). This showcase’s main goal was to increase visibility of the latest technologies and innovations’ patents held by the institution. This was a very challenging project since I had to design and code all the assets available in its page. Due to security issues, the headboard of Technology did not allow us to operate with anything else rather than CSS sheets/HTML code.
In this project, I was responsible for:
✔ Defining the information architecture
✔ UI Research and Analysis
✔ Taxonomy Creation to each of the intellectual properties’ categories
✔ Layouting a responsive homepage + 10 innovation assets’ individual pages
✔ Designing CSS sheets and implementing them.
✔ Naming and tagging every single document uploaded to the webpage, in order to enhance SEO rate.
✔ Defining the information architecture
✔ Hiring a hosting service + buying a domain and installing the website with WordPress
✔ Organizing and categorizing every service offered on the webpage
✔ Layouting a responsive/mobile-friendly website
✔ Naming and tagging every single document uploaded to the webpage, in order to enhance SEO rate.
Briefing: I and 4 more colleagues founded Ceará Criolo back in 2018 because we concluded there was a gap in the local mainstream media for the African-Brazilian agenda; a vehicle where black population felt represented and the protagonist of their own stories. That’s the main reason we created Ceará Criolo. In our web page, we publish daily content that addresses African-Brazilian population in any manners.
When building its current template, I was responsible for:
✔ Layouting the homepage and every single page, making sure all content published had a good SEO rate
✔ Providing basic support for WordPress, including updating the data and some basic HTML/CSS-related tasks
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