A tech-savvy senior digital Marketer with a proven track record of driving online growth and ROI through strategic campaigns. It’s been 10 years now since I’ve taken the digital marketing road. Fluent in Portuguese, proficient speaker of English and Spanish. I started off my career in digital marketing as an entrepreneur — while still in college — helping local businesses to grow their online presence through social media platforms.
My main goal is to help businesses boost their revenue through impactful marketing actions.
I also dedicated a big part of my time as a fellow researcher which provided skills such as conducting research with multiple methods. Experienced in writing theoretical and analytical pieces, handling enormous research data and working with data analysis software.
LinkedIn - Issued May 2022
IBPAD - Issued Apr 2018
LinkedIn - Issued May 2020
Brandster | Branding School - Issued Oct 2017
SINDJOR/CE - Issued Dec 2017
United Nations - Issued Dec 2017
#1 Digital Marketing Certification
Here’s when I first started digging in the digital marketing field not knowing what the future would hold. Here I started to understand more about social media networks, SEO, content creation and online brand awareness.
Graduated, finally!
Oh My, I can’t believe it’s been nearly 10 years since I graduated (am I old now?). This degree helped me get many business opportunities but most importantly to develop a critical thinking towards the market and society.
From apprentice to master
Here I had my first opportunity to work as a short-term academic staff contractee at Universidade Federal do Ceará, as Marketing-related disciplines professor. This experience blew me away. I was returning to the university I graduated from not as a student anymore but as a faculty member. Here I strengthened my passion for research but mostly for lecturing.
Invited to work at a pioneer business in the monitoring of long-distance operations niche
The business was booming when I joined the company. As a digital marketing analyst, one of my biggest challenges was to make marketing a profitable asset to the business as well as working to decrease Customer Acquisition Cost (CAC). As I left, my biggest contribution to the team was leaving behind a really cohesive visual identity which elevated the business and a pre-built canva to track marketing channels performance.
Universidade Federal do Ceará - 2021
Universidade Federal do Ceará - 2016
Universidade Federal do Ceará - 2013
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